The concept is deceptively simple but with far-reaching implications. The local guys have to get their money from local advertisers." "One is from selling the equipment and licensing the programming. "We get revenue from two sources," says Fred Elizalde's son Juan, who is MBC's programming executive. In addition, an electrical contractor, hardware store, and a number of small restaurants are regular clients, buying time at less than P50 for 30 seconds.
In Kabankalan town, south of La Carlota, the Radyo Natin outlet has sold time to the local government for community-service programming and the Catholic Church to air religious messages. "We need to sell more but we think it is going to work," she says.
Beluma Aplaon says her family has convinced a number of local stores to advertise. MBC encourages Radyo Natin operators to go out and talk to the local general stores, hardware providers, and others to generate ad revenues. The station is a means of giving the family a business opportunity at home.
So I am the one making the announcements and selling the advertisements. "We wanted a family business," says Beluma, a fresh college graduate, of the family's decision to go into broadcasting. The Aplaon family, for example, owns some small plots of land in La Carlota, and the father works as an executive of an agricultural company in Luzon. MBC executives say that the typical Radyo Natin operator is a small businessman who sees the project as a way to add to his holdings. Still, the initial outlay is steep, given the grinding poverty in rural areas.
#Radyo natin nationwide live streaming free
The rest of the time, the stations are free to do music requests, local news, religious programming - anything they want. The Radyo Natin network offers a choice of seven satellite formats, the most popular being love songs in English and Filipino mixed with national news, from the Manila headquarters. In addition, partners pay a monthly programming fee of about P4,000 to MBC for the satellite feed and agree to air at least 10 hours a day of programming and national advertising from the home network, which includes a morning news feed from MBC's Manila flagship station, DZRH, a leading news-talk station. All the new broadcaster has to do is plug it in and buy a rudimentary microphone and perhaps a CD player to air a few local favorites and he or she is in business. MBC sells a package that includes the transmitter, antenna, satellite dish, and satellite receiver for around P50,000, depending on the size of the town where the station will be based. These individual Radyo Natin stations can, however, "unhook" from the Manila central studios and air events of their own localities on special specified hours, thus, Radyo Natin is nationwide in coverage, yet local in nature. These 100 stations then broadcast their signals to their respective areas of responsibility. With central studios found at the MBC Building within the Star City Comples in Pasay, Radyo Natin sends its signals to its 100 stations by using state of the art satellite technology. In the afternoons, on regular programming, Radyo Natin swings to being a music station which offers the latest and biggest hits of the coyntry. Composed of 100 stations strategically across the nation, Radyo Natin is able to reach audiences that has never been reached before by another radio station.Īlthough Radyo Natin is found in the FM band, Radyo Natin, in the mornings hook up with Manila Broadcasting Company's flagship station, DZRH, to offer its listeners the information they need about the country's situation. ^ DZRH simulcast over DWRK 96.3 Easy Rock via Digital Radio subchannel 96.3-HD3 ( HD Radio).Radyo Natin is the biggest radio network in the Philippines.*All provincial stations nationwide carrying DZRH via satellite. Note: all stations are licensed to MBC or its affiliate broadcast licensees (Philippine Broadcasting Corporation, Cebu Broadcasting Company and Pacific Broadcasting System) DZRH Nationwide This is the list of radio and television stations owned and operated by Manila Broadcasting Company.
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